Gamification and Behavioural Challenges
At Utopi, we believe in the power of data not just to monitor environments, but to shape behaviour. Our platform already provides partners with detailed, real-time insights into energy use and environmental conditions. Now, we’re exploring how to go a step further: turning those insights into action through gamification and challenges.
Why Gamification?
As highlighted in our CEO's recent article on The Power of Gamification, student residents and renters are digital natives. They are used to interactive, personalised experiences, yet energy data is often static, abstract, or passive.
Gamification helps bridge that gap. By surfacing energy or sustainability metrics in ways that feel meaningful, competitive, or social, we can encourage residents to:
- Compete in building or flat-wide sustainability challenges
- Track personal performance streaks (for example, ‘five days of reduced energy use’)
- Earn badges or rewards for positive behaviours
- Compare performance in leaderboards or peer groups
What We’re Working On
We’re currently prototyping features that would allow our platform, and yours, to:
- Set and manage opt-in resident challenges at the site level
- Aggregate performance and measure impact
- Leverage our API to expose challenge data and performance to third-party apps
These features are designed to be non-intrusive, data-driven, and aligned with ESG and comfort outcomes. The intent is not just to reduce consumption, but to build lasting habits in a way that feels relevant and rewarding for the people living in the spaces we monitor.
Interested in Collaborating?
We’re currently in the exploration and validation phase. If you’re a partner or developer interested in integrating gamified experiences into your app, or co-designing resident engagement tools using Utopi data, we’d love to hear from you.
Reach out to us at support@utopi.co.uk or speak to your usual Utopi contact.